What is The Robello Effect?

What began as a single story is now a growing movement.

The Robello Effect is more than a dark thriller romance trilogy — it’s a stand.

Born from fiction but rooted in reality, it exposes three global dangers that exist beyond the page: Identity Theft. Stalking. Child Trafficking.

At its core, The Robello Effect is about one truth — Awareness is Armour.

Without it, we walk into the line of fire blind.

Leading this mission is Sgt. Chris Robello, a U.S. military paratrooper whose discipline, resilience, and lived experience bring authenticity to the cause. Alongside him is L.A Motzouris, artist, storyteller, and creative director, whose vision transforms awareness into art and action.

Together, they’ve turned pain into purpose — building not just a series, but a movement where storytelling meets activism.

Wearing The Robello Effect: Because Awareness is Armour T-shirt is more than fashion. It’s a statement. A stand. A voice.

Every person who wears it becomes part of a global message — to expose deception, protect the innocent, and awaken those still unaware.

On every shirt, Einstein’s words remind us:

“The world will not be destroyed by those who do evil, but by those who watch them do evil and do nothing.”

Because awareness isn’t passive — it’s power.

And power, when shared, becomes a movement.

More than a book series. It’s a stand. It’s a statement. It’s a movement.

Join the movement on Patreon

Merch with a Message

Our merch is more than clothing—it’s a statement.

Each design is tied to the movement and inspired by our three-book series, reminding us that Awareness is Armour. From hoodies carrying the heart of the Robello Effect to pieces connected to each book, every item tells part of the story.

But it doesn’t stop there. Every Awareness is Armour hoodie sold and every paperback purchased from the series directly supports the fight against identity theft, stalking, and child trafficking. A percentage of each sale goes to three organisations dedicated to protecting the vulnerable and standing against those who cause harm.

Wear the story. Live the movement. Stand with us.

1 6

Read Our Debut Book — The First in The Robello Effect Series — On Amazon

Delete Account (@delete_account_r) isn’t just a story—it’s the spark that ignited The Robello Effect.

At its heart are two unforgettable characters:


  • Sergeant Christian Ravella—a soldier scarred by the past, trained to follow orders, yet willing to break every rule when it comes to protecting what matters.

  • Riley Morgan—a hacker turned hunter, sharp and fearless, fighting back against those who steal identities and lives online.

Together, their story reflects the real dangers of identity theft, impostor accounts, and digital exploitation—issues tearing into people’s lives every single day. What begins as a dark, slow-burn military romance also becomes a mirror held up to one of the most urgent battles of our time: protecting ourselves in a world where fakes are everywhere.

This first book in The Robello Effect series forms the foundation of our movement. It shows that fiction can expose truth, and awareness can save lives.

And because awareness must lead to action, 10% of every paperback sold goes directly to the Identity Theft Resource Center (ITRC)—helping real people fight back against the devastating impact of identity theft.

With every copy, you’re not just reading a story. You’re standing with us. You’re standing against imposters.

Because in this world—Awareness is Armour.

Get your copy here

About us

What began as two strangers on opposite sides of the world became something far greater than we ever imagined.

We are Chris Robello and L.A Motzouris—co-authors writing across borders. Strangers at first, brought together by a single story that grew into The Robello Effect—a three-book dark thriller romance series. But the series didn’t just stay on the page. It evolved into a movement.

Chris Robello, our founder, CEO, and co-author, is a U.S. Military Sergeant and paratrooper. He brings the grit, discipline, and real-world perspective of someone who has lived on the frontlines of danger. His voice grounds this movement in strength and truth.

L.A Motzouris, our co-founder and creative director, is an artist and storyteller from South Africa who uses creativity as therapy. With a passion for writing stories that cut to the core, L.A brings vision, heart, and a relentless drive to turn fiction into impact.

Together, we’ve built more than a book series. We’ve built The Robello Effect—a growing movement and organisation that shines a light on the very real dangers of identity theft, stalking, and child trafficking.

Our mission is simple but powerful:

Awareness is Armour.

Through our books, our podcasts, our merch, and our community, we stand for those who cannot stand alone. Every word we write, every voice we raise, and every action we take is for something bigger than us.

This isn’t just storytelling. This is resistance. This is awareness. This is The Robello Effect.

Why the U.S. Military Matters to The Robello Effect

The Robello Effect was founded on truth — and that truth begins with the U.S. military.

Our movement was born from real stories, real loss, and real service.

Sgt. Chris Robello, Active U.S. Army, Paratrooper, not only stands as the character inspiration for Christian Ravella in the Awareness Trilogy, but also serves as the co-author, CEO, and founder of The Robello Effect.

His years of military service taught him more than discipline and duty — they taught him about the cost of deception, the value of vigilance, and the importance of protecting those who can’t protect themselves.

The Robello Effect stands on those same values.

We draw strength from the men and women who’ve worn the uniform — those who’ve stood guard over freedom and fought against the unseen threats that exist both on the battlefield and behind screens.

Every story we tell — every book, every awareness campaign, every initiative — is built on that foundation of service, truth, and protection.

The military’s fight doesn’t end when the uniform comes off.

Ours continues in a different kind of war — one against identity theft, catfishing, stalking, grooming, and exploitation.

This is our front line now.

And through The Robello Effect, we honour those who served by continuing their mission: to defend, protect, and bring awareness through story.

Join the series.

Born from truth. Built from chaos. Fueled by purpose.

The Robello Effect Trilogy — a dark romance awareness series that blurs the line between fiction and reality.

@delete_account_r – Now available on Amazon, Barnes & Noble, and major global distributors. The first awareness thriller, inspired by real events of identity theft and online deception.

@will_is – A work in progress, currently streaming on Inkitt, Ream, and Patreon. A story of obsession, surveillance, and the price of exposure.

@recover_account_e – Coming 2026, the third and final instalment, confronting one of the world’s darkest crimes: child trafficking.

What began as a story became a message.

What began as a message became a movement.

Because awareness isn’t just knowledge —

Awareness is Armour.

What's next?

The Next Generation Series

What began as a story for adults is evolving into something even greater — a message for the next generation.

Following The Robello Effect trilogy, we’ll be introducing a companion series for kids and teens — stories inspired by the same mission: Awareness is Armour.

Through the eyes of Ethan, a young gamer, these books will explore the hidden dangers children face online — from gaming deception and digital grooming to stalking and child exploitation — told in a way that empowers, educates, and protects.

Because awareness doesn’t start with adults.

It starts with the next generation.

Coming in 2026